a personal blog by erin whitlock brown


Target + Neiman Marcus Collaboration {Holiday 2012}

The following news is too epic for me even to discuss. Just read the details below via Reuters.com and talk amongst yourselves...

Target, Neiman team up for holiday collection
Tue Jul 10, 2012 10:18am EDT

Discount retailer Target Corp and luxury department store chain Neiman Marcus Group Inc said on Tuesday they are teaming up to jointly sell a holiday collection featuring limited edition items by 24 top designers, as each retailer seeks to broaden its appeal to more customers.

Target and Neiman will each sell 50 items by designers such as Tory Burch, Carolina Herrera and Marc Jacobs in their stores and on their respective websites beginning December 1.

Prices will range from $7.99 to $499.99, though the majority of items will cost less than $60.

Target has done partnerships with high-end names before, notably last year's wildly popular Missoni collection.

Neiman Marcus, known for its luxury department stores offering expensive designer gowns and shoes, has sought to cultivate so called "aspirational" luxury shoppers through its chain of outlet stores that offer more moderately priced merchandise.


3 comments on "Target + Neiman Marcus Collaboration {Holiday 2012}"
  1. I can't WAIT to see this! Although I'm not a Neiman's shopper, I am a HUGH Target shopper and I'm excited to see what will become of this! Officially counting down til December.

    1. I know, right! December 1st is a Saturday, and I'll be there as soon as doors open!

  2. I'll be right behind you with my shopping cart.