JC Penny has my full attention these days. Whoever is in charge of their latest marketing effort deserves a raise and a high-five, especially for snagging the talents of Georgina Chapman, 1/2 of the brains behind the glamorous, a-list wearers only line, Marchesa.
The designer, and wife to Hollywood honcho Harvey Weinstein, has launched her Pearl by Georgina Chapman collection under the JCP brand, and it's full of romantic lace, ruffles, florals and all the yummy goodness we've come to expect from the sartorial powerhouse.
The line hits stores today (March 1) and prices range from $50 for a pair of lace shorts to $250 for a full out ballgown!
Want more? Check out this absolutely lovely behind-the-scenes video from JCP.
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