Apparently, I live under a rock because I had no clue this was happening (thank you to my blogger buddy Niki at Cheapalicious for the info!). Yes, my favorite fast fashion retailer, H&M, is FINALLY opening online shopping to the masses. I wonder what took so long for them to get their eCommerce situation together and hop on the American market. Good grief.
But anyway. For those of you who lived in cities where H&M is a mainstay, be prepared to find yourself cloned by the millions. Just a heads up.
Get in on the action at HM.com